Growing digitalization of our lives has driven growth and value of online social network apps that have changed how we interact. The reach of apps such as Facebook and Wechat are attractive for investors even just for their sheer user base. Another category that has not gotten much attention is dating apps. Online dating has become commonplace globally, yet the market is still geographically and demographically segmented. In the Western world, Tinder holds the undisputed top rank for lifestyle apps and even in the overall rankings.