This timeline of online dating services also includes broader events related to technology-assisted dating not just online dating. Where there are similar services, only major ones or "the first of its kind" are listed. Classifieds made a comeback in America in the s and s, encouraged by the era's inclination toward individualism and social exhibitionism. It was very important to be 'self-aware.
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In , Tinder revolutionised the online dating industry with a simple system, swipe right if interested, left if not. Instead of having a matchmaker rifle through thousands of profiles to find someone unique, users could decide whether they liked someone based off a few photos. In comparison to the services which had come before, Tinder made dating simple, but it also, as studies have found, made it less about lasting connections and relationships and more about casual hook-ups and cheesy openers. Created by Russian entrepreneur Andrey Andreev, Badoo has had many lives, including as a social games and quiz app in Facebook Games heyday in the early s.