Tinder is an American geosocial networking and online dating application that allows users to anonymously swipe to like or dislike other profiles based on their photos, a small bio, and common interests. Once two users have "matched", they can exchange messages. Tinder launched in within startup incubator Hatch Labs   as a joint venture between IAC and mobile app development firm Xtreme Labs. Sign up requires a mobile device.
Jess, as she is fondly referred to, served as Sociologist for Tinder and Bumble, leading research for each of the two companies. Since then, she has been working with a variety of companies including Google, Ford and Netflix. Jess regularly analyzes user data to align social needs with product and user experience. She has conducted hundreds of focus groups and analyzed hundreds of thousands of profiles. Jess also regularly speaks at conferences and events, most recently at the Oxford Union.
Fabiana Sala is a New York City-based photographer whose work focuses on the relationships and interactions among people living in the city. Her ongoing project, About Love, chronicles her personal experiences navigating the world of online dating. BuzzFeed News spoke with Sala on the meaning behind these images and how the project developed for her. These people are mostly strangers I met on dating apps or in nightlife situations.
We all know that dating apps can potentially be quite misleading. A man or a woman you match, who looks really good in pictures, may turn out to be quite the contrary in real life. Some users have even been duped of money and jewellery after they went on dates. She had lured the men to arrive at Union Square to compete against each other in a dating competition. The winner would ultimately go on a date with Aponte.