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When Robyn Exton first launched her dating and social networking app for lesbians and bisexual women, a lack of cash for advertising meant she'd go to nightclubs armed with bottles of spirits. Then at UK lesbian, gay, bisexual and transgender LGBT festivals Manchester and Brighton Pride, she targeted women by standing outside the portable toilets handing out toilet paper with flyers promoting the app. This was back in , and Ms Exton's low cost, but innovative, approach to marketing soon saw user numbers rise steadily, then further gaining traction thanks to positive word of mouth. Founded in London, but with its headquarters moving to San Francisco last year in order to be closer to US investors, and to be in the thick of the burgeoning social network scene, the Her app now has more than one million female users around the world.
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